![]() Deliverables: What are the deliverables that will be expected at the project’s completion?.Goals: Does the project have specific goals it must meet in order to be considered a success?.What is a design brief? In short, it’s a document that helps define what the logo will stand for. A shabby understanding of the brief will create a host of problems throughout the project. Think of it as the foundation of a house. ![]() This is a relatively simple task, but it’s crucial. The first phase of the logo design process involves reviewing and understanding the design brief.
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